What Camera Did Brendan Burchard Use To Record His Courses

I just got an email from Brendon Burchard, a VERY smart guy who built a multi-meg business from scratch withing a few years. I've been post-obit him from the very beginnings when he launched his Experts Academy program (I purchased information technology too), and ever since he has connected building million dollar brands like clockwork.

I truly admire his him, his personality, knowledge and energy. Apart of all his books and Experts Academy, I as well purchased his High Performance University program and his $7 (a ridiculous depression toll) Motivation Manifesto 12 Week Grade ; all he produces is "top-notch", and I tin but warmly recommend his work.

In the e-mail Brendon is outlining "HOW Practice I DO IT ALL", and I thought I share it with my readers. I'ts a quick simply also detailed dive into how he runs his business with and cardinal lessons and takeaways. Annotation that there are some links to his programs or products he promotes, just NONE of them are my affiliate links. I just wanted to share this with you; no second thoughts 🙂

Here comes beginning Brendon Burchard's email signature, so you get a quick Idea on who he is.

Brendon Burchard
Brendon.com > Live. Beloved. Affair.
#1 New York Times Bestselling Writer
Top 25 Most Influential by Success Magazine
Meridian 100 Nearly Followed Public Figures on Facebook
"One of the most successful online instructors in history." – Oprah Winfrey Network

Here comes his email:

Y'all've all been awesome to me lately, and then I wanted to aid you back.

Yous helped me reach 4.2MM fans on Facebook; 40MM views on YouTube lonely; and over 1MM online graduates from our courses or video series.
You've been blowing upward my podcast and new weblog.
And you continue to share The Motivation Manifesto. Over 1,000 reviews!

To say thanks, I'm answering — in absurd item! — the questions so many of you inquire:

HOW do y'all do all this, Brendon?
What cameras practise y'all employ? (I similar my iPhone, simply when going fancy I employ Cannon C100s).
What systems do yous use for marketing pages and online sales? (The new Kajabi, almost for everything these days).
What kind of squad/staffing? (Yeah, I'm hiring, see beneath).

It's all below – everything I practise to achieve and then many people.

Just my cheers for your awesomeness.

I feel blessed to exercise this, so I hope these long instructions serve y'all in some fashion.

Bask, and Cheers again for assertive in me!

– Brendon

HOW I DO IT ALL:

If you lot're a fan of my personal development work, merely unaware of my overall career, a little context…

My business isn't that complicated, even though it seems quite big. (Consistent 8-figures per year in both reach and acquirement).

I teach motivation and high performance, or I teach business and marketing. In that capacity, I create emails, videos, podcasts, and web log posts to add value and instruct others to achieve their goals and better their life.

This is my 10th year doing this full-fourth dimension.

Before that, I studied these areas for 10 years for my ain personal evolution. I'thou all the same just a educatee – always learning.

Ultimately, to make a living (and provide my audience with continuing education), I sell books, online courses, seminar tickets, and coaching programs.

I feel securely blessed that I go to practice all this, and I can't believe the amazing results nosotros've gotten recently.

Those results audio fancy, only the truth is that almost everything I practice involves posting content on public platforms (Facebook, YouTube, iTunes) that require almost no cost or advanced technical knowledge.

You lot certainly don' have to be a tech guy to succeed online these days.

The difficult office used to be edifice marketing pages, accepting money online, hosting courses — you know, all the systems stuff.

These days, that's all pretty elementary.

Personally, I exercise almost all my marketing using a arrangement called Kajabi. I also employ a dissever CRM and email provider. (All my tools are below!)

MY MARKETING Approach

I've proceed it unproblematic:

I post content on social media to add value and get people to share or subscribe to my accounts. And so I bulldoze people to an opt-in page that promises them a gratis download or video serial and so that I tin capture their email address. Then I e-mail them 4-5 valuable grooming videos. So I offer them something for sale – books, seminar tickets, online courses, etc.

Hither'southward the tools I adopt below.

Branded Pages
My home folio is on a custom WordPress theme because back and then Kajabi wasn't as robust equally it is now. Tumblr and Squarespace are also great alternatives to WordPress or Kajabi.

Marketing Pages, Accepting Money, Membership Site Arrangement
Well-nigh all my business is online and involves hosting and selling some kind of content (mostly online courses or downloads). I host and sell all my online courses through the new Kajabi. I besides use it to build all my new web pages now; to manage affiliates; to baste content to customers over a series of weeks; to sell books, seminar tickets, whatever I'k offer. They rolled out their new system this year and I've never had greater success in my business concern, so I invested in them and give a strong recommendation and disbelieve hither.

Video Production & Hosting
For shooting videos, I follow all the setup communication from Travis in his Shoot Videos that Sell course. Travis has shot all my videos since 2009, with the rare exception when he's out of town and I shoot and edit them myself. Nosotros utilize 3-v soft boxes for lighting and 2 Cannon EOS C100s for cameras. (Those are fancy cameras! I started with Flip video cams! Travis has lots of cheaper recommendations in his course, like the Canon VIXIA HF R700). We host near of my videos on YouTube. However, we host videos on Vimeo when we want more actor controls. (For example, we host my sales videos on Vimeo considering it allows me to forestall people from skipping ahead or embedding it elsewhere). In the past, I too used Viddler and they were great also. Wistia is another dandy option. For our class content, Kajabi includes hosting so nosotros merely use them.

Customer Management (CRM)
For advanced e-mail marketing, managing contacts, taking orders, client record management – all that complex client human relationship management stuff – I use Infusionsoft. Ontraport is likewise a great organisation. These are both robust systems, ideal for experienced marketers. Near people, especially but starting out online, would be fine simply using Kajabi (or Shopify or Squarespace equally alternatives) along with an email provider like iContact or Mailchimp. If you take over 200k contacts, I recommend Maropost for your e-mail provider. So, we use Infusionsoft for CRM and email autoresponders, only for our weekly big email broadcasts we use iContact or Maropost. (We use multiple systems simply considering I've been doing this for a long time. If I started all over again, I'd exercise the stuff in the "If I Started Over" department below).

Podcasts
I host our pop podcast, which appears on iTunes and Stitcher, via Libsyn. Then, you run across my podcast on iTunes, but all the uploading and setup is actually done on Libsyn. Most major podcasters employ it.

Marketing Strategy Online
Again, I only put good things out there, get people'south email addresses, add value, brand offers. Here's a video that explains the big picture. If yous'd similar in-depth training on any of this, simply bring together us at my Apr Alive Experts Academy seminar.

WHAT ABOUT Team?:

As far as team, I was solo for my starting time seven figures in acquirement.

Yes – I literally did it all until I had fabricated my first million dollars.

Then I started adding contractors, by and large for customer service and effect support.

Until last year, I did 100% of my marketing, except for shooting and editing my videos, which Travis has helped me with for vii years at present.

Yep, I nevertheless do every single post on my Facebook fan page, fifty-fifty with 4.2MM fans; I still write and send almost all the emails you receive from me, including this one; I still setup nigh of the marketing funnels and integrations, even the payments part.

I retrieve information technology's important for people to hear that. Considering this career is doable without Silicon Valley venture upper-case letter or hiring sprees.

I personally did 100% of my marketing for 9 years, reaching tens of millions of people and launching three New York Times bestselling books and dozens of vii-effigy online courses.

I say this considering the tech isn't the barrier – information technology'due south your determination to figure out what is necessary to serve and abound.

You should never avert learning the skills required to succeed in whatever endeavour. That means I had to learn video, email marketing, the systems, etc.

Along the way, I've had 1-four customer service folks for years. Without my customer service team, I'd be pretty lame and I certainly couldn't handle this scale. Led with excellence by "Dmac," they keep everything running while I focus mostly on creating content, marketing and delivering. I dearest them like family and they take smashing care of y'all guys.

This year, I also hired a bunch of people to help me with marketing considering I'm scaling at unprescedented levels and have a huge vision and multiple brands to support now.

Btw, I'g still looking for some other Online Advertising Manager and an Online Content Manager. (If interested, use in that location post-obit the instructions).

At my events, nosotros besides accept my mom and an extended family of volunteers who assist us manage the huge audiences.

But I'm always fond of reminding people that to starting time… you just need You… the you lot that shows up ready for work.

Equally you've heard me say:

When you knock on the door of opportunity, never be surprised that it is Work who answers.

._.

IF I STARTED Over again FROM SCRATCH

People ever inquire, "Brendon, if you were merely starting out, and you had little to invest, what would you lot practise?"

Showtime, I like to remind people that this is a real career and a real business.

Like any business concern, there are always costs.

You lot take to invest in yourself and some systems or resources when starting any career or business. Correct?

That's why you take to decide if y'all REALLY want to practise this.

You lot can do annihilation, and so only spring in to this expert industry if you really intendance about the mission of inspiring and instructing others to achieve their goals and improve their lives.

For me, this is how I'd first over again:

I would become on Facebook and Instagram, and I would post on each four times per day.
I would go on YouTube and release a new video every week. I'd shoot the video with my iPhone, unless I had enough budget to get a prissy photographic camera like those mentioned above.
I would start a blog, using WordPress which is costless unless you lot go a fancy theme. Each week, I would do a blog mail service that was basically the YouTube video embedded in it, with a written summary of the video and maybe some images or quotes that people could share.
I would get an electronic mail provider. Many are inexpensive until you get lots of signups. MailChimp, Constant Contact, iContact. They're all fine until you get bigger, and they all allow you to create signup forms to capture names and emails. Merely cull one and showtime.
I would create an online course, and I'd host and sell information technology with Kajabi. Why Kajabi? Because it likewise allows me to create opt-in pages, marketing pages, checkout forms, membership sites, affiliate links, etc.
I would regularly bulldoze people from my Facebook, Instagram, YouTube, and web log over to an opt-in folio to collect their emails. So, once per week, no matter how small my email list is, I would e-mail them a link to the latest blog post. This adds value to their lives.
Every three weeks or so, I would email my list and encourage them to signup for my online grade (or other products). I'd besides attempt to partner with other people to promote my stuff to their audiences. (Read The Millionaire Messenger for my seeking partners electronic mail scripts).
I would become to marketing conferences or enroll in online courses relevant to what I wanted to practice. (My dad, who was my biggest influence, lent me coin to get to my kickoff conference). I would network network network because that'southward how you find promotional partners.
I would end pretending to be a perfectionist and only get stuff washed. Perfectionists are liars, as explained hither.
Later I made a few sales, and felt comfy with Kajabi, then I'd beginning selling other stuff (books, webinar series, coaching, more courses, etc) and I'd rent a personal assistant to help me manage client service and growth.

._.

MOST IMPORTANT:

I would never, ever, nether any circumstances, doubt my ability to acquire, to effigy things out, to add value to others.

With plenty time, focus, and persistence, I would know that I could principal the fundamentals and succeed.

I would be okay with the fact that my audience would be tiny at first, but that after years and years it all of a sudden would be an incredibly large community of caring and driving people, just like you.

I wouldn't treat 50 subscribers differently than I would 500k.

I would bring the joy to every action of my life.

I would remember that the starting time fourth dimension I began, information technology was tough, like I shared here.

I would know that my students would teach me and so much more than I would ever teach them.

And for that, I love you lot all.

I promise that sharing all this serves you in some mode.

Sending you beloved and appreciation for your kindness and support,

– Brendon